New York, December 8, 2009 – The music industry made a move to consolidate eyes online with the launch of VEVO, a Web site designed to view high quality music videos.  With Sony Music, Universal Music and EMI Music behind it, marketable stars like Bono, Mary J. Blige, Ricky Martin and Sheryl Crow gathered at downtown Manhattan’s Skylight Studio for the launch.  And the stream of superstars didn’t seem to end: Shania Twain, Rihanna, John Mayer, Pete Wentz and John Legend were all in the house.  A laughing Mariah Carey waltzed in hand-in-hand with husband Nick Cannon. 

A crop of this year’s younger top-selling artists like Taylor Swift, Lady Gaga and baby faced Justin Beiber attended, rounded up by recording industry heavyweights like Clive Davis. 

Reviews of the VEVO site were mixed, with glitches and spotty performance, but obviously, the ailing music industry is looking to compete with YouTube and Hulu, and most likely trying to figure out how to profit from putting their content online.