New York, December 16-17, 2009 – Celebrities are doing their part to keep the economy afloat this holiday season.  Kim Kardashian and her sister Khloe stocked up on gifts at the Under Armour pop-up shop in Manhattan.  Among the items Kim chose for her boyfriend Reggie Bush was Under Armour’s M Series Boxer Jock.  (We know – too much information…) 

Kelly Bensimon made like a real housewife and went shopping at Whole Foods, and her groceries included an all-natural soda called Cascal.  Do you think she cooked dinner later that night?

At his Lower East Side music club, Gavin DeGraw toasted Santa and some sexy elves with Mike’s Hard Punch.  Don’t worry, Santa wasn’t driving his reindeer that night. 

Kardashian, Bensimon photos: Michael Simon

DeGraw photo: Johnny Nunez/Nubuzzphoto