New York, July 7, 2009 – We were surprised to see that Sacha Baron Cohen was, for once, not in character as Brüno when he appeared on the David Letterman show to promote the movie.  Cohen arrived at the taping dressed in a suit, and to the disappointment of fans waiting outside, dashed inside without fanfare. 

After the taping concluded, fans waited…and waited…and waited for Sacha Baron Cohen to come back outside.  What could be taking him so long, they wondered.

Finally, after quite a long time, the comedian emerged from the studio and it was clear what had taken so much time – he had changed into full Brüno regalia.  And then, Cohen proceeded to camp it up to the maximum, posing suggestively, signing autographs up and down the street, and basically putting on a show.  “I was laughing so hard, I nearly dropped my camera,” one photographer told us.