New York, May 27, 2008 – After so much hype, the Sex and the City movie finally arrived in New York City, and the big, splashy premiere turned out to be a lot of fun.  It truly brought home to us how beloved the former HBO series was when screaming fans lined the streets at Radio City Music Hall – in the rain - to catch a glimpse of their heroes Carrie, Samantha, Miranda and Charlotte, also known as Sarah Jessica Parker, Kim Cattrall, Cynthia Nixon and Kristin Davis.  The ladies waved and thanked the fans as they trod the pink Swarovski-crystal laden carpet. 

Inside the theater, the stars were greeted with standing ovations, catcalls and whistles – before the movie started.  All four stars stood onstage, and SJP told the audience, “I wish I could express to you how thrilling it is for all of us to be here tonight with all of you, and…finally, at last, turn it over to its rightful owners, New York City.”  Standing ovations again as the stars made their way to their seats. 

Afterward, the Museum of Modern Art was awash in pink lighting and more Swarovski crystals at the official after party.  Guests including Mary J. Blige, Ashley Olsen, Katie Couric, Fergie and Bette Midler grazed at the “Mr. Big carving station”, nibbled bite-sized Magnolia cupcakes and sipped Skyy Vodka cosmos named for each of the Sex stars Sweet.