New York, October 24, 2007 – Sean “Diddy” Combs really loves bottle service now!  The hip-hop entrepreneur signed a deal to “develop” the Ciroc vodka brand – for 50% of the profits.  Remember that the next time you order an expensive bottle at a club – certainly Diddy will remember your good will when he buys his next Rolls Royce. 

Even though Combs and Ciroc parent Diageo PLC announced the deal at a bar, the Stone Rose in the Time Warner Center, they did not celebrate by downing shots.  (Nor did they offer vodka drinks to those of us attending the press conference.) 

For the first time, Diddy publicly denied having punched a nightclub patron on October 13.  He claimed that the story got blown out of proportion, and noted that he is not in custody.  “I don’t fight over girls”, Combs added.