New York, October 25, 2007 – We figured that the Bee Movie promotional stunts couldn’t get any more over-the-top than when star Jerry Seinfeld donned a bee costume and jumped off a roof months before the movie was even finished.  Well, the animated feature's premiere almost six months later was one of the biggest – and kitchiest – we’ve ever seen. 

The carpet that wound around the block at the Lincoln Square Theater in Manhattan was yellow with black stripes, and it was encased inside a yellow-colored tent.  Said carpet was trod by celebrities dressed in yellow and black, as instructed by the invitation to the premiere.  The studio staffers ferrying everyone around were also dressed in theme, and they handed out (and some wore) bee antenna headpieces. Even the press releases were printed on yellow paper. 

No detail was over looked: the security guards wore yellow and black neckties, as did Jerry Seinfeld.  Renee Zellweger was last to arrive, and she couldn’t resist hugging an antenna-wearing toddler, who had been driven from a pre-screening party in (what else?) a yellow school bus.