New York, March 8, 2007 –Calvin Klein launched a new pair of fragrances, called ck in2u, with a big party in a warehouse in Manhattan’s garment district. The fragrances are targeted at hip 20-somethings that the company dubbed “technosexuals”, and so the party was in an appropriately raw space, and the tank top-clad waiters were scruffy, and thinner than the usual buff actor/model catering staff.

One young guy who was all spruced up was Transamerica actor Kevin Zegers, who stars in the ck ad campaign. With the exception of a stint modeling children’s clothes in his hometown at the age of six, Zegers said he’s new to modeling. “It’s very…foreign; it’s totally different than making films; it’s a totally different beast”, he said. Sienna Miller also looked terrific in a Calvin KIein Collection dress, while her alleged boyfriend, model Jamie Burke, was fashionably unkempt, sort of the perfect image of the in2u ideal.