New York, October 30, 2006 – Sacha Baron Cohen basically closed down West 53rd Street in Manhattan when he arrived – in character as Borat, naturally - for an appearance on the David Letterman show to promote his movie, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.

He arrived with a motorcade fit for Kazakhstani royalty, and got the red carpet treatment. “I am wearing a suit!”, Borat proclaimed, when asked about his outfit. Beaming, he removed his overcoat, giving us a closer look at his duds.

Cohen's entourage included Ken Davitian, who he introduced as Azamat, Borat’s sidedkick. We asked Davitian how to spell that, and he began, “A, Z… Ah, forget it!”

Isla Fisher, Cohen’s real-life fiancée, joined him at the studio, but stepped out of a separate car, with its own driver, of course.