Los Angeles, October 19, 2006 – Allegra Versace Beck, 20-year-old heiress to the Versace fortune, has suddenly started making the scene in Hollywood, popping up on red carpets during the last month. While figuring out what to wear might be intimidating for most women in the public eye, this one owns a couture fashion house, so finding a designer dress should be a snap. So at the Esquire House 360 launch party, we were surprised to see Allegra wearing the same dress she had on just the previous week at the Running With Scissors premiere. Nice to see that the young lady is down-to-earth, like her mother Donatella.

Meanwhile, Allegra was one of the only eligible women to show up at the 17,000 square foot Beverly Hills mansion that the magazine has transformed into the “ultimate bachelor pad”. Salma Hayek, Eva Mendes and Penelope Cruz, all expected, were no-shows at the party.

But Esquire is apparently a big hit with married couples. Brothers Ben and Casey Affleck were both with their respective wives, Jennifer Garner and Summer Phoenix. Hunky Eric Dane, fresh from his sexy Grey’s Anatomy shower scenes, had Mrs. McSteamy, Rebecca Gayheart, by his side, while Jason Bateman and his due-any-minute wife Amanda chatted on the estate’s expansive lawn. David Arquette apparently couldn’t get a babysitter, and was without wife Courteney Cox and daughter Coco.

Running With Scissors photo: Michael Williams Startraks