New York, September 8-9, 2006 – As Fashion Week begins and New Yorkers start thinking Fall shopping, smart retailers have added celebrities to their racks to lure in your dollars. Today, Friday, Sarah Jessica Parker will perk up your lunch hour at Lord & Taylor on Fifth Avenue, promoting her fragrance Lovely. Later on Friday, at 6 PM, pop into Macy’s Herald Square to meet Beyonce Knowles pushing her new record, B’Day. On Saturday, if you take the kids to Bloomingdale’s for back-to-school clothes, take a breather at 3 PM and catch 19-year-old Geffen Records artist Joanna’s performance before she goes on tour with Nick Lachey this Fall. Bonus: 10% of Saturday's sales in Bloomingdale's' B-Kids department goes to Autism Speaks.