New York, June 8, 2006 – Famous jeweler Cartier launched a charity initiative, and proclaimed today, June 8, “Declare Your Love Day”. The company will donate 10% of today’s sales of their LOVE collection to charities chosen by a number of celebrities, including Spike Lee and Sarah Jessica Parker.

Both Lee and Parker joined Cartier North America CEO Frederic de Narp this morning at the NASDAQ stock exchange on Times Square to announce the charity effort, prior to the ringing of the opening bell. After each said a few words, the countdown began and dramatic music swelled in preparation for the 9:30 A.M. opening of trading. At 9:27, with Lee, Parker and de Narp at the podium along with NASDAQ officials, we saw Sarah Jessica Parker mouth the words, “I’m out of here”, and she bolted and left the building before the bell was rung. We asked reps for a comment, but they merely said that Parker had only committed to the Cartier announcement.