New York, November 30, 2005 – Parlux, the folks who brought us Paris Hilton’s perfume, have teamed with watch retailer Tourneau to bring us, what else, the Paris Hilton watch. The diamond-encrusted timepiece is only available in a limited edition, which is a good thing because it costs $100,000.

To introduce this must-have item, Paris made two appearances at Tourneau’s 57th Street store. Her arriving twenty minutes late for the afternoon press conference was made all the more painful when surrounded by a store full of…clocks. Apparently, she was unavoidably delayed by shopping at a nearby Victoria’s Secret store. (Don’t complain. she may finally be looking into wearing underpants.) Paris had to get some help putting the watch on her wrist, she couldn’t figure out how to tighten it. Clearly, Tinkerbell goes better with the new watch than any of Hilton's other animals.

In the evening, she was back at Tourneau for a launch party, joined by parents, Kathy and Rick, sister Nicky, Carson Kressley, Ivanka Trump and Hilton's hell-raising fellow heiress Casey Johnson. One of the watches was auctioned off, with proceeds going to breast cancer research.

The watch may be expensive, but the Pepto-Bismol colored backdrop was priceless.