New York, December 26, 2005 – Despite being routinely late, celebrities continued to want you to know what time it is during 2005, and, hopefully, to keep track while lining their pockets. Yes, those joining the master clockmakers in the workrooms of Switzerland this year included TV personality/billionaire Donald Trump and fellow TV personality/heiress Paris Hilton, whose limited edition watches go for $100,000. (Shopping tip: maybe you can get one marked down after the holidays.) So that your Audemars Piguet timepiece doesn’t get bored, Jay-Z developed a gift box that contains a solid steel iPod loaded with his music. How did Maria Sharapova find time to become a tennis pro while also apprenticing as a watch maker? Maria is only 18. Ah well, Tag Heuer bore the diamond-studded fruit.