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MAC Viva Glam V Launch

     
  Missy Elliott, Christina Aguilera & Boy George check out the Viva Glam V lipstick   Linda Evangelista  
       
  Christina Aguilera's look for evening at Viva Glam V party   Chloe Sevigny at Viva Glam V party   Missy Elliott at Viva Glam V party  

February 11 – MAC Cosmetics has lined up Christina Aguilera, Missy Elliott, Linda Evangelista, Chloe Sevigny and Boy George as spokespeople for their new Viva Glam V Lipstick. At a press conference we got some insight into these stars’ relationships with makeup: Aquilera: “As you know, I change my look quite often.” Boy George (repeatedly): “I love makeup.” Missy Elliott: “Honestly, I’m not a person who wears much makeup on a daily basis.” 100% of proceeds from sales of Viva Glam lipsticks are donated to people living with AIDS, and MAC president John Demsey said that the stars all donated their time to pose for the ad campaign. “As long as they give me free product”, quipped Aguilera.

The biggest star turned out to be Susan Rodriguez, MAC AIDS Fund spokesperson and AIDS activist. She started Smart University, an East Harlem AIDS support group for women, and delivered a gripping speech detailing her experience as a mother with HIV.

Late that night, the whole crew sported fresh makeup at a party at the Ace Gallery. Also on hand were Salman Rushdie and Padma Lakshmi, Natasha Lyonne, Tweet and Queer Eye Jai Rodriguez. Kimberly Stewart, Rod Stewart’s daughter, wore a pink leather mini skirt with metal studs spelling out a slang anatomical term (starts with a "C") across the front, and her name across the rear. We overheard a CBS cameraman say, “I don’t think I can air this on CBS” (home of the Janet Jackson nipple furor).

 

 

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