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Ferrari's 50th U.S. Anniversary

       
  Alex von Furstenberg & Ali Kay   Ferrari president Luca di Montezemolo with Formula One racecar   Jamie Johnson  

December 2 – The crowd at the landmark Lever House to celebrate Ferrari’s fiftieth year in the U.S. was heavier on big money than on big stars – “They invited people who can actually buy the cars”, one wag said. Alex von Furstenberg, son of Diane, stepson of billionaire Barry Diller; Jamie Johnson, the Johnson & Johnson heir who directed that rich kids documentary Born Rich; and rebel with a trust fund Patricia Hearst schmoozed with Italians like Ferrari president Luca di Montezemolo. But the real stars here were the cars. While drooling over a gleaming navy blue 1966 four-seat Ferrari, one of only fifty of that model produced, a middle-aged woman said to us, “This is the cutest car here”. We agreed. “It’s mine”, she said. “Do you actually use it?” we asked. “Sure, we love it. The kids can sit in the back seat”, she said, and introduced us to her adolescent daughter. Ferrari’s new model was also at the party, but strictly off limits to the press – they don’t want photos appearing before it hits showrooms mid-January.

 

 

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